Wiill Tinkler

Will Tinkler is the co-founder of Mandatory Music, a fast-growing label and artist services company known for its data-driven content strategies, high-volume digital marketing and commitment to helping independent artists thrive. He also serves as the Editorial & Marketing Partnerships Manager at Believe, one of the world’s leading digital music distributors, where he works closely with artists and DSPs to secure placements, grow audiences, and educate teams on best practices in digital strategy.