Ruth Bailey

Ruth Bailey is the Trade Marketing Manager for Sennheiser ANZ, leading brand strategy and industry partnerships for both Sennheiser and Neumann.Berlin across Australia and New Zealand. Working at the intersection of music, marketing, and culture, she drives initiatives that connect iconic audio brands with the people shaping sound today.

Ruth has led major campaigns and strategic sponsorships, including aligning Neumann.Berlin with the ARIA Awards and securing naming rights for the Music Producer & Engineers’ Guild Awards. She also collaborates with organisations such as Support Act and APRA SongMakers to foster community, support creative talent, and strengthen the broader music ecosystem. As part of her ongoing commitment to championing artists, Ruth has played a key role in Sennheiser’s sponsorship of this year’s Vanda & Young Global Songwriting Competition, helping connect songwriters with world-class audio tools and opportunities.