Petrina Convey

Petrina Convey runs UNITY. Mgmt Group, an Australian based music management and consultancy business specialising in global strategy, artist development, cultural marketing and preparing artists for export.

She consults for labels including Warner Music, and works with Australian artists including Ruel, PANIA, SAHXL and Stan Walker. Petrina has also consulted on The Kid LAROI and worked on the marketing for OneFour’s groundbreaking EP ‘Against All Odds’.

In her previous role as Vice President of Cultural Marketing and Artist Development across the Asia Pacific region at Sony Music, she was responsible for overseeing the marketing, PR and promo of superstars including SZA, Khalid, Travis Scott, Future and Diplo, implemented the first Asia Pacific cultural marketing initiative, and was involved in the signing and development of global breakout artists The Kid LAROI and Ruel.